As part of Harper Collins’ online book experiment they offered Neil Gaiman’s American Gods free for a limited time. The experiment generated a debate both on and offline on why publishers should offer free material online and whether or not it would undermine booksellers.
Gaiman’s book had 68,000 unique visitors and 3 million book pages viewed. The site traffic is impressive but the increase in sales is even more significant. Since the launch of the site sales of American Gods have risen 300%. (more)
An idea worth investigating for Irish publishers to promote books internationally, at little or no cost??
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