David Maybury | Blog

Melvin Burgess’ new book Sara’s Face has gotten the interweb treatment. He has adapted it into a series of 2 minute vlogs (video blogs), just as Sara does in the book. I’ve harped on enough about the great ways writers can deliver their work to fans online - and Penguin seem to betrying anything and everything at the minute.

It’s been a fascinating project, though, and I’m very happy with the results. I see fictional vlogs as a fantastic way for people to create new characters, develop acts and tell stories. I’ll be interested to see how well they catch on the future. - Melvin Burgess

Burgess questions some of the marketing decisions that Penguin advised him on - specifically on the length of the clips - but if this campaign is a success I’d hope that both Burgess and Penguin will continue to learn what users enjoyed and develop it further. More over on Spinebreakers.co.uk.

Vlogging has a nice ring to it. I’m off to figure how to turn on my camera…