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Stalwart of manga and comic publishing Viz Media announced their plans to relaunch their children’s imprint yesterday as Perfect Square - moving focus from manga (Zelda, Pokemon etc.) to other recognised brands and new titles.

Perfect Square will primarily publish comics but will be more flexible to producing different kinds of content and create books with other brands - looking to publish 40 to 50 titles per year.

Talking to Publishing Weekly Perfect Square editorial director Beth Kawasaki said:

the global market is changing and we wanted to find new voices and kid’s books that will resonate. So as part of that search we decided to go with a new name.