Julia Eccleshare talks apps…
“At this early stage of their evolution, some of the additionality is good but much is a bit gimmicky. This will evolve so it’s best not to get fixated on the pros and cons of it just yet. It’s my view that apps offer exciting opportunities for new ways of enjoying stories – just as audio books and film do… How the app is shared and how we adapt it to create a new kind of precious triangle of child, adult and ‘content’ will take time.”