NASA are making their eBooks available, free. Everything you wanted to know about space… you can know read about online. Or, well, any where!
They’re not perfect - many of the books were digitized 8/9 years ago when formatting didn’t exist but it acts as a functioning library for anyone who cares to look.
What these works also show is how central the space program made and found itself during the 20th century. NASA could convene PIllsbury and the chefs on nuclear submarines to talk about food. Computing and solar energy were both pushed along by NASA’s interest. The Space Race was a proxy skirmish in the Cold War. And, of course, all sorts of ideas from the era leaked into the way NASA thought about things: freedom and America and gender and aesthetics and the future. - The Atlantic
Go on. Go read!!
CBGB - come to watch Alan Rickman, stay for the music.
What is your digital strategy? What does the future of books look like?
No one knows where they’re going, not really. Publishing is reacting to the same seismic shifts as other ents - music, gaming, TV. Stories aren’t changing, only how they are delivered, and that change hasn’t finished.
Predicting technologies isn’t our job, right? Well, no, but as the technology is transforming it is publishers’ role to experiment and take advantage of opportunities while they are available.
If you don’t have a digital strategy, don’t worry. No one does.
The fact that no one has a strategy means that the playing field is level. That won’t last long.
Already Amazon is trialling pilot shows – letting audiences decide which get made by voting via viewership – while buying up rights to broadcast older shows and movies. Penguin is hoping to earn on IP investments. Hachette and Walker Books are both driving forward with licensing, exploiting new L&M on books and shows – with Walker’s partnership with Aardman on distribution flourishing. Netflix have just signed on Dreamworks to create 300 hours of new animated television.
No matter how big/small the company, there are new start-ups and innovators, new thinkers and disruptive models appearing every week – take advantage of the dust in the air and run some new ideas.
Be creative, try something you would never have tried before. There thousands of potential, scalable ways to experiment – including partnerships with new start-ups, or simply offer some support or resources.
Watch Kickstarter, find a campaign you like, reach out and let them know you could support them. If there’s a service agency looking to launch a slate, row with them. A band that could make it, give them a voice. A short film, offer them hosting space on your server.
You get the idea. All of it is scalable to the size of the budget… but there are no limits.
Public park benches in Amsterdam now come with red clips on the side for holding books, magazines, or newspapers - with public libraries and newspapers supplying good reads for willing readers:
A new trailer for the Mighty Thor.
In a not really news but nice to have coroborated kind of way… Nielsen have some really interesting stats on the relationship between TV and Twitter.
While second screen, live event interactions aren’t news there is some really interesting analysis in the Twitter Causation Study on Twitter conversations driving increased TV rates.
Go on. Get reading.