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Last week saw the first hit of Joss Whedon’s Marvel Agents of SHIELD… with a new episode landing tomorrow in the US last weeks debut hit some decent numbers.

Though with ad spend on every subway, in every taxi and bus, on street corners and billboards - not to mention the spending that came before the TV series with the Marvel feature films …

The US figures - according to Nielsen - 12.1 million people watched it live. Another 3.7 million watched on DVR. Another 4.7 million watched the repeat on Thursday. And 1.6 million streamed online. A grand total of 22.1 million viewers and counting.

For comparisson Breaking Bad’s finale reached 10.3m … while Big Bang Theory‘s new season premiere broke 20 million in six hours.